Do you have a new YouTube channel? Is getting traction more difficult than you thought it would be?
This is a common problem for YouTubers – growing their channels to a sizable state in which the work starts to be worth it. All those hours spent doing something worthy of being posted, all the video editing, the interaction with the audience. Even more so if it’s live streaming.
This is why so many new accounts, and even established ones, opt for paid views. It is a guaranteed way of gaining traction, and has been proven to help grow accounts from the ground up.
But is it cheating? And if it is, isn’t it something you should avoid?
Cheating Doesn’t Count If Everyone’s Doing It
Here’s the thing, research has shown that most YouTubers have had to buy YouTube views at one point or another, whether to start their channel off right, or to keep their large channel growing in numbers despite inactive subscribers.
That includes most major YouTube stars.
So if they’re all paying for views, isn’t the practice standard? If anything, when people pay for views now, they’re just leveling the playing field by doing what’s become acceptable and normal.
Paid Views Draw Organic Attention
Paid views work in two ways: they automatically generate views that can start in the first 24 hours, but also, they draw the attention of your average, unpaid YouTube user.
For instance, if you pay for 1 million views, chances are people will notice your video. It has a million views, which makes it impactful, and trend-worthy. Suddenly, views you didn’t have to pay for will roll in, all because they saw your video was gaining plenty of traction.
This is in large part because people are intrigued by what’s popular. Videos that go viral are those that generate so many views that other people can’t help but click on them. No one wants to be left out of the inside scoop.
In other words, it’s not cheating if what you’re doing is essentially acting as a giant neon sign that generates organic traction.
It Can Offset Inactive Subscribers
Suppose there’s a YouTuber who has never paid for views. Their channel has grown over the course of several years, and they have plenty of traction on all their videos. But recently, there’s been an ongoing problem: inactive subscribers.
When subscribers go dark, they stay subscribed to a channel, but they never view or like anything. Essentially, they’ve reported all YouTube alerts to spam, but they forgot to unsubscribe from the channel.
This has a huge impact on a YouTuber’s metrics, because suddenly, engagement has gone down, popularity has suffered, and the channel has hit a wall.
It’s no wonder why so many YouTubers decide to pay for views. It’s not cheating at this point, it’s them calling more active subscribers to action. By drawing attention, they can continuously grow, thereby making all their hard work worth it.